Because we conduct lots of research — academic, not market — to understand how and why GradeAssist influences educator productivity, student learning, and educational outcomes. Our company’s executives have extensive experience not only in teaching at the undergraduate and graduate level, but also working professionally in research and development, product design, and marketing. We work frequently with educators and students to subjectively and objectively measure the effectiveness of GradeAssist. Based on our findings, we publish papers, present at conferences, and — most importantly — use our findings to iteratively improve GradeAssist’s ability to support educators and their students.